Wednesday, December 2, 2009

Pet Peeve: GreyPower Ad

I really loathe this ad. I don`t watch tv that much, but even in the short amount of tv time, this ad manages to show itself at every commercial break! It`s annoying and belittling! I can`t believe its has been allowed to air for so long!

As a woman, I find it sexist.

Even though they claim to be providing lower insurance premiums for middle age drivers, when I watch the ad this is what I hear:

We will provide you with a low insurance premium if you are a middle aged male.

I woman, I am offended and will never buy insurance from Grey Power. If they really wanted to enforce that they are specifically providing insurance for middle aged individuals, then why didn`t they use a teenager in the ad, instead of a forty something year old woman.

Newsflash 1: Men do not significantly buy more driving insurance than women. There is only about 5 - 7% more men with driving insurance than women. With this ad, they are potentially losing almost half their customer pool. (From a discussion with a friend who does research at an insurance company.)

Newsflash 2: Generally, women tend to outlive men. In Canada, the life expectancy of men is about 79 years old and the life expectancy for women is 84 years old. And I can assure you that when I reach my middle age and further, I will not be insured by Grey Power.

It seems to be me a very sexist and ageist ad that is discriminating against people. Just because you are a middle aged male does not make you a good driver. I am not saying that women are great drivers , or they driver better - that depends on the person. But it seems this ad is saying that middle aged men are better drivers and deserve a better rate than the rest of society.

When I was driving to work yesterday, some male bozo did the exact same thing this lady in the ad did. It was morning rush hour, and he felt it was necessary to swerve in front of me and cut me off to show that I should be going at 60kph instead of 55 kph. And, as if the 30 second honk did not get the message across, he also waved his hands and made demeaning hand gestures so I could see through his rear windows.

He was a middle aged male. Does he deserve a better premium than me?

What are your thoughts on this ad??? Do you think it is belittling to women or am I just being to sensitive???

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